• This module explores how social media has revolutionized the way consumers make purchasing decisions and the critical role it plays for businesses of all sizes. Understanding these fundamental shifts is essential for creating effective social media content that converts.

    KEY CONCEPTS:

    1. Social Media as Verification

    2. The Psychology of Online Buying

    3. The “Try Before You Buy” Effect

    4. The Two-Three Point Pass

    5. Sneaky Selling

  • This module explores the critical role of social media for your business success, regardless of personal feelings about these platforms, and how to properly measure impact in the digital landscape.

    KEY CONCEPTS:

    1. Social Media: A Necessary Evil

    2. Uneven Benchmarks for Success

    3. The Digital Menu Effect

    4. The ROI Challenge

    5. Brand Investment Mindset

  • This module helps you determine which social media platforms are most effective for your brand and why Instagram remains a crucial foundation for almost any social strategy.

    KEY CONCEPTS:

    1. Platform-Specific Success
      Instagram as Your

    2. Secondary Website

    3. The Multi-Platform Reality

    4. Universal Fundamentals & Platform Adaptations

  • This module introduces the fundamental framework for creating effective social media content that captures attention in today’s crowded digital landscape.

    KEY CONCEPTS:

    1. Entertain vs Educate

    2. The “So What” Test

    3. Audience-Centered Approach

    4. Platform Competition Reality

    5. Quality Over Quantity

  • This module explores why brand clarity is essential before tackling social media strategy and how a solid brand foundation leads to more effective social content.

    KEY CONCEPTS:

    1. Brand Before Social

    2. The Extension Principle

    3. Digital First Impressions

    4. Value-Driven Content

    5. The Brand-Social Connection

  • This module introduces the Four P’s framework for establishing clear brand pillars that will serve as your strategic compass for all marketing and content decisions.

    KEY CONCEPTS:

    1. Brand Framework & Core

    2. Brand Pillars as Strategy

    3. Connecting the Pillars

  • This module introduces my signature content pillars framework – a system developed over years that transforms random posting into strategic, balanced social media marketing.

    KEY CONCEPTS:

    1. What are Content Pillars?

    2. The 2+2 Framework

    3. Monthly Planning Tool

  • This module builds on our Content Pillars foundation from Module 7, focusing on how to effectively implement this framework for month-to-month planning and content distribution.

    KEY CONCEPTS:

    1. Sneaky Selling Strategy

    2. Monthly Planning Process

    3. Content Distribution Rule

    4. Strategic Mapping & Planning

    5. User Engagement Principle

  • This module tackles one of the most common questions in social media strategy: how many posts per week should you create for optimal results?

    KEY CONCEPTS:

    1. The Algorithm Reality

    2. The Rule of Seven

    3. The Quality-Quantity Balance

    4. The Growth Journey

    5. Sustainable Planning

  • This module focuses on how to properly evaluate your social media performance by establishing appropriate metrics for different content pillars rather than relying on generic vanity metrics.

    KEY CONCEPTS:

    1. Different Pillars, Different Metrics

    2. Quarterly Benchmarking

    3. KPI Alignment

    4. Investment Reality

    5. Thinking Beyond Vanity Metrics

  • This module examines the importance of creating a strong Instagram grid as a “secondary website” for your brand. It explores how to design scannable and snackable content that communicates purpose, positioning, and personality in just a few passes, while balancing aesthetics with functionality. You’ll learn how to plan and create content that not only serves your monthly social strategy but also builds a cohesive, engaging grid that conveys a complete picture of your brand.

    KEY CONCEPTS:

    • The Grid as a Secondary Website

    • Scannable & Snackable Content

    • Purpose, Position, Personality, Perception

    • The Role of Content Pillars in Grid Planning

    • Balancing Aesthetics with Brand Functionality

  • This final module explores the essential mindsets, tools, and strategies needed to effectively create content for your brand, whether you’re stepping into the spotlight yourself or managing a team.

    KEY CONCEPTS:

    1. The Personal Brand Advantage

    2. Content Creation as a Journey

    3. Strategic Investment Decisions

    4. Essential Content Creation Tools

    5. Batching & Time Management